Do you know how to measure what's truly important?
Measuring advertising and traditional media is impossible. Its unfortunate, but it’s a fact of business life. Eyeballs and impressions are a good start, of course; but this doesn’t make the cash register ring. Real leads and actual sales do.
The good news? Content marketing can be measured. In fact, you can get all kinds of ROI data from your content efforts. When done right, it is highly measureable and in the process, can increase brand awareness, engagement and your bottom-line. But it takes some planning.
In this comprehensive e-book, you will learn how to:
- Understand Your Target Audience
- Establish Specific and Measurable Goals
- Define the Stages of Your Sales Funnel and their Content Needs
- Employ and Use Tracking Tools
- Clarify Desired Visitor Actions for All Stages and Goals
Knowing how to measure your content marketing efforts can be challenging if you don’t set it up right. This e-book will guide you in what you need to do before, during, and after your content marketing campaigns to measure their effectiveness.
Get your measurement plan in place by reading this e-book. And know every time, whether or not your content is working. When it does, you’ll have prospects almost begging to be customers!